Blue Ocean Strategy - New market space right under your nose

Blue Ocean Strategy - New market space right under your nose

Last week we posted the entry 'Uncontested market space right under your nose’ which discussed Pushmail and getting connected to ‘always on’ email. When we began searching for a mobile email solution that would deliver email to our messaging devices in real time we were rather surprised (and disappointed) to find out that these solutions exist primarily for large corporations because “pushmail” requires fancy servers and expensive software!

What we found out was that smaller companies, consultants and sales people who are independently employed are, for the most part, left in the dark.

Since we posted that entry we came across an interesting article entitled ‘Nokia: Blackberry isn’t the enemy’ which supports our point. At a recent Nokia event in Bangkok, Mathia Nalappan, Nokia’s Asia Pacific vice president for Enterprise Solutions told ZD Net:

When you look at the enterprise e-mail space today, most deployment is at the C-level and middle managers, the busy mobile executives. But they represent less than 2 percent of the total number of e-mail inboxes. The rest belong to less mobile mid-level managers and the masses below them, so there’s still 98 percent of the market that is wide open to us.

So it seems that Nokia has set its sights on the wide, uncontested market space we talked about. Now the question is: how much longer will we have to wait for the solution?