Blue Ocean Strategy - The Perfect Calm Series: Empowerment through Laziness

Blue Ocean Strategy - The Perfect Calm Series: Empowerment through Laziness

One of the most exciting spheres of application for Blue Ocean Strategy is the realm of Social Capitalism. This explosive market space is at the intersection of successful business and lasting social impact. The two can be pursued simultaneously via Blue Ocean Strategy. Periodically, we offer a feature from WorldChanging a repository site for stimulating ventures, ideas and concept targeting this very intersection.

This week, we select the story Gradually Greening: Empowerment through Laziness.

Do you know of other companies, organizations or business visionaries sailing along the intersection of good business and social good? Share your ideas with the Creating Blue Oceans Community.