The Six Principles of Blue Ocean Strategy

The Six Principles of Blue Ocean Strategy

Formulation Principles
1. Reconstruct market boundaries > reduce search risk
2. Focus on the big picture, not the numbers > reduce planning risk
3. Reach beyond existing demand > reduce scales reisk
4. Get the strategic sequence right > reduce business model risk

Executive Principles
5. Overcome key organizational hurdles > reduce organizational risk
6. Build executive into strategy > reduce management risk

Source: For more information, please read page 21, Blue Ocean Strategy, How to Create Uncontested Market Space and Make the Competition Irrelevant, W. Chan Kim and Renee Mauborgne.