The Four Steps of Visualizing Strategy : Blue Ocean Strategy

The Four Steps of Visualizing Strategy : Blue Ocean Strategy

1. Visual Awakening

• Compare your business with your competitors by drawing your "as is" strategy canvas.
• See where your strategy needs to change.

2. Visual Exploration

• Go into the field to explore the six paths to creating blue oceans.
• Observe the distinctive advantages of alternative products and services.
• See which factors you should elimate, create, or change.

3. Visual Strategy Fair

• Draw your "to be" strategy canvas based on insights from field observations.
• Get feedback on alternative strategy canvases from customers, competitors' customers, and noncustomers.
• Use feedback to build the best "to be" future strategy.

4. Visual Communication

• Distribute your before-and-after strategic profiles on one page for easy comparison.
• Support only those projects and operational moves that allow your company to close the gaps to actualize the new strategy.

Source: For more details, please read on page 84, Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne.