Blue Ocean Strategy meets Lovemarks at the Circus

Blue Ocean Strategy meets Lovemarks at the Circus

Blue Ocean Strategy: A recent copy of the Lovemarks letter, the weekly newsletter distributed by the team at Lovemarks, included a new Lovemark for Cirque du Soleil—one of the most well-known Blue Ocean Strategy illustrations. Followers of Creating Blue Oceans will recall our analogy: Lovemarks is to brands as Blue Oceans is to business strategy, with the passionate nomination below exemplifying that overlap, and how customers are instantly transformed into fans:

Changed what we call a circus
My first show was their first show in NYC. I was instantly mesmerized by the commercial and purchased tickets right after the commercial. I wanted to be in that world...NOW...Once you enter the yellow tents you are apart of their world. The clowns come out before the show as you are sitting down, they serve as almost like an appetizer, cleansing and preparing your palette and mind as they instantly usher out your concerns, stress, or whatever you might have brought in with you in order to prepare you for the main course, the show.
faith63, United States