Blue Ocean Strategy - Don’t hang-up just yet…

Blue Ocean Strategy - Don’t hang-up just yet…

Blue Ocean Strategy: If you would like to leave a message, please wait for the tone. When you have finished press five to re-record your message, pound for additional sending options or zero to speak to an operator…

Does this sound all-too-familiar? It really makes us think of how much time and profitability is lost because of time-wasting technologies like voicemail. What would happen if someone started thinking about this through a Blue Ocean lens? Well, it seems that one Ontario-based company has been doing just that.

Blue Ocean Strategy: Fresh from the land of the well-known Blackberry comes Iotum. What’s so special about Iotum? For mobile users, Iotum is building the world’s first smart platform to filter and determine the availability of a mobile user in order to put an end to voice mail tag.

Blue Ocean Strategy: According to its website, Iotum’s Talk-Now “allows you to broadcast your presence status to the contacts you designate to have this information. It also lets you know the status of your contacts. You will never have to call someone to find out if they have time to talk. You’ll know before the call is placed… for fewer interruptions, less voicemails to return and more conversations when you have time to talk.”

Following a Blue Ocean Strategy-like approach, Iotum looks set to:

• Raise the productivity and overall time management for its user base.
• Reduce the time and resources lost in playing voicemail tag.
• Eliminate the need for voicemail entirely.
• Create a first-ever opportunity for the mobile workforce to communicate more efficiently.
• Other companies, such as Skype, have combined similar advances in technology with a Blue Ocean-like approach to redefine the boundaries of the telecom industry. Do you know of other companies that are utilizing such tools to make their way to tranquil, Blue Oceans? Share your story with us.