Sea of Riches - Blue Ocean Strategy

Sea of Riches - Blue Ocean Strategy

As a follow-up to our previous posting, today we wanted to check in with a previously featured, high-profile Blue Ocean Strategy practitioner to see how they are coming along.

Nintendo has seen great success with its Blue Ocean Strategy and Wii product. After the holidays we wrote a story entitled ‘Nintendo Plays with Blue Ocean Strategy and Wins,’ which highlighted the fact that the number three player in the gaming world had beaten its rivals with its must-have console, the Wii.

Continuing coverage of Nintendo’s dramatic leap to market leadership was reported in a recent Business Week article entitled ‘Nintendo Storms the Gaming World,’ which writes “Nintendo executives, and some game analysts, believe the Wii's mass market potential could make it a breakthrough product for the $30 billion video game industry. Worldwide, Nintendo has sold 3 million units and is confident that figure will double by the end of March.”