21 August 2007

China prefers Blue to Red Ocean Strategy

China prefers Blue to Red Ocean Strategy

We recently received an exciting press release detailing the Top 10 Management practices in China, and, behold, Blue Ocean Strategy tops the list! While this may not come as a surprise to our community of readers and Blue Ocean Strategy practitioners, it certainly reinforces Blue Ocean Strategy as a dominant, global management strategy preferred by those ready to make the leap from competitive, bloody Red oceans to tranquil Blue Oceans.

The Top 10 Management practices survey was undertaken by China Global Sources' Chief Executive China (Chinese-only), the largest-circulation management magazine in mainland China. As Editor-in-chief of Chief Executive China Magazine, Liu Lan, elaborates:

This year's top 10 management practices highlight vital trends driving mainland China's economy.

Mainland China's executives are more globally competitive. They are adopting international management strategies. For example, mainland China's managers are focusing on a 'blue ocean' strategy, which advocates capturing uncontested market space.

As the accolades and testimonials continue to reach us, we’ll be sure to share them with you. In the meantime, you may obtain a full copy of the Chief Executive China’s press release here. And of course, if you have a Blue Ocean Strategy success story, share it with our Creating Blue Oceans community!

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