Blue Ocean Strategy - Defying Conventional Wisdom: Fruits and Math

Blue Ocean Strategy - Defying Conventional Wisdom: Fruits and Math

Blue Ocean Strategy is all about challenging conventional wisdom – questioning taken-for-granted assumptions, and overstepping industry boundaries. It’s a frame of mind of continuously questioning and searching for a different angle and fresh perspective. You can draw inspiration from everyday life, and train your mind to have a discerning view of the world around you. Consider the following bit of comic insight as examples of challenging conventional wisdom.

Defying Conventional Wisdom: Fruits and Math

When buying fresh produce, you see all kinds of fruits and vegetables on sale in batches, such as “3 lemons for a dollar,” or “2 dollars for a dozen corn.” But what if instead of simplifying the math, a store tried to make it more challenging and more entertaining for shoppers? For example, it could display signs like “4 apples for Pi dollars,” or “square root of five bucks for a pair of mangos.”