BOS Term - Engagement

Engagement - Blue Ocean Strategy Glossary

Engagement is an element of fair process. Engagement means involving individuals in the strategic decisions that affect them, asking for their input, and allowing them to refute the merit of one another's ideas and assumptions. Engagement communicates management's respect for individuals and their ideas. It sharpens everyone's thinking and builds better collective wisdom. The result is better strategic decisions and greater commitment from the entire organization in executing Blue Ocean Strategy. See Fair Process.

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