News : BusinessWeek on Blue Ocean Strategy
In this video clip, BusinessWeek's innovation guru Bruce Nussbaum tells us how the entire global economy requires Blue Ocean Strategy to go into a whole new space in corporate strategy and do well in the global economic downturn. BusinessWeek, USA, March 2009.
Source: Blue Ocean Strategy video clib on businessweek.com
22 May 2009
BusinessWeek on Blue Ocean Strategy
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