The Perfect Calm Series: Giving the Poor a Means to Work

Blue Ocean Strategy Articles : The Perfect Calm Series: Giving the Poor a Means to Work

One of the most exciting spheres of application for Blue Ocean Strategy is the realm of Social Capitalism. This explosive market space is at the intersection of successful business and lasting social impact. Traditionally these two spheres were considered separate, but the two can be pursued simultaneously via Blue Ocean Strategy. Periodically, we feature stories which illustrate stimulating ventures, ideas and concepts targeting this very market space.

This week, we select the story which embodies many of the key principles of Blue Ocean Strategy: challenging cost assumptions, simplification, going for mass of non-customers and creating new standards of value. See these principles reflected for yourself, as you read the following article from Business Week: Giving the Poor a Means to Work.

Do you know of other companies, organizations or business visionaries sailing along the intersection of good business and social good? Share your ideas with the Creating Blue Oceans Community.

Source: http://blueoceanstrategy.typepad.com/creatingblueoceans/2008/03/the-perfect-cal.html