A New Backstory for the T-shirt

Blue Ocean Strategy Articles : The Perfect Calm Series: Re-Shirt: A New Backstory for the T-shirt

One of the most exciting spheres of application for Blue Ocean Strategy is the realm of Social Capitalism. This explosive market space is at the intersection of successful business and lasting social impact. Traditionally these two spheres were considered separate, but the two can be pursued simultaneously via Blue Ocean Strategy. Periodically, we offer a feature from WorldChanging, a repository site for stimulating ventures, ideas and concept targeting this very market space.

This week, we select the story: Re-Shirt: A New Backstory for the T-shirt.

Do you know of other companies, organizations or business visionaries sailing along the intersection of good business and social good? Share your ideas with the Creating Blue Oceans Community.

Source: http://blueoceanstrategy.typepad.com/creatingblueoceans/2008/02/the-perfect-cal.html