21 February 2008

Blue Ocean Strategy—The book of choice for CEOs

Blue Ocean Strategy—The book of choice for CEOs


Do the books CEOs read hold the key to success? A recent article in the Economic Times explores the reading habits of successful CEOs, and again we find Blue Ocean Strategy mentioned as a favorite:

Reading habits also change with age and books once considered irrelevant or downright incomprehensible can become imminently readable as one’s career progresses. “Twenty five years ago, I read books that offered me functional expertise, but now I am focused on leadership and management strategy,” says Harsh Mariwala. The chairperson & managing director of Marico says that the demands of work have definitely taken a toll on reading for pleasure but he does his bit towards promoting reading among the younger set at Marico by giving away his books every time his shelves get overloaded. A big fan of Blue Ocean Strategy and Good to Great, Mariwala circulates extracts from books he’s read and ex-colleagues continue to call him for copies of extracts. “Everybody reads vicariously through me,” he says.

No comments: