The Sequence of Blue Ocean Strategy

The Sequence of Blue Ocean Strategy

1. Buyer utility - Is there exceptional buyer utility in your business idea?
2. Price - Is your price easily accessible to the mass of buyers?
3. Cost - Can you attain your cost target to profit at your strategic price?
4. Adoption - What are the adoption hurdles in actualizing your business idea? Are you addressing them up front?
5. A Commercially Viable Blue Ocean Idea

Source: For more information, please read Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, W. Chan Kim and Renee Mauborgne, 2005, Page 118.