About the book - Blue Ocean Strategy
In a book that challenges everything you thought you knew about strategic success, W. Chan Kim and Renee Mauborgne argue that tomorrow’s leading companies will succeed not by battling competitors, but by creating “blue oceans” of uncontested market space ripe for growth.
BLUE OCEAN STRATEGYTM provides a systematic approach to making the competition irrelevant. In this frame-changing book, Kim and Mauborgne present a proven analytical framework and the tools for successfully creating and capturing blue oceans.
Source: http://www.blueoceanstrategy.com/about/about.php
22 November 2007
About the book - Blue Ocean Strategy
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