Blue Ocean Strategy - The Four Actions Framework

Blue Ocean Strategy - The Four Actions Framework

To reconstruct buyer value elements in crafting a new value curve, Blue Ocean Strategy has developed the four actions framework. To break the trade-off between differentiation and low cost and to create a new value curve, there are four key questions to challenge an industry's strategic logic and business model:

• Which of the factors that the industry takes for granted should be eliminated?
• Which factors should be reduced well below the industry's standard?
• Which factors should be raised well above the industry's standard?
• Which factors should be created that the industry has never offered?

Source: Blue Ocean Strategy : How to Create Uncontested market Space and Make the Competition Irrelevant, W. Chan Kim and Renee Mauborgne, 2005.