Leading software manufacturer, SAS, dips into Blue Ocean Strategy

Leading software manufacturer, SAS, dips into Blue Ocean Strategy

Recognizing the importance of shifting to Blue Oceans, leading software manufacturer, SAS, invited Gabor to give the closing keynote presentation at last week’s SAS Forum 2007, in Stockholm, Sweden.

The annual SAS Forum brings together C-level executives and some of the world's most respected thought leaders whose perspectives continue to shape current and future business, economic and political landscapes. Approximately 1,000 senior executives and industry experts from Europe, the Middle East and Asia Pacific explored the theme "Innovation and Performance," and discussed how to apply innovation and intelligence to drive performance improvements in business and government.

Gabor spoke in conjunction with notable personalities Steve Forbes, the Editor-in-Chief and CEO of Forbes Magazine, management guru Gary Hamel, as well as Dr. Jim Goodnight, CEO, SAS.