Blue Ocean Strategy - Leadership Excellence Magazine: Swim Blue Ocean

Blue Ocean Strategy - Leadership Excellence Magazine: Swim Blue Ocean

“Breaking out of the accepted yet familiar market confines may seem frightening, but it is a rewarding process of continuous exploration.” (Gabor George Burt, Blue Ocean Strategist)

Could this be the week that you start the strategic shift away from bloody Red Oceans, towards tranquil Blue Oceans? For a bit of inspiration we point our community to page 4 of the May edition of Leadership Excellence Magazine, which features a stimulating piece by Gabor. Using the Blue Ocean Strategy framework as a backdrop, Gabor demonstrates its application via two entertaining, real-world scenarios.

INNOVATION IS THE reigning buzz word. Markets are becoming less predictable, and traditional rules no longer apply. So the idea of innovation as the source of sustained growth takes center stage. Still, knowing how to best define, harness, and systemize innovation and how to incorporate it into a successful strategy is far more elusive.

The concept of Blue Ocean Strategy aims to fill this void. It provides an intuitive framework for creating uncontested market space and making the competition irrelevant.

You may continue reading “Swim Blue Ocean” in its entirety (in MS Word format).

About Leadership Excellence Magazine: It is the leading monthly digest of the world’s best value-centered, principle-based ideas and strategies for organizational and executive development. Each month, 16 to 20 of the world’s leading thinkers and practitioners share their cutting edge management ideas and strategies in digest format. More information is available via their website.