Blue Ocean Strategy - Breaking the speed record Blue Ocean Strategy style

Breaking the speed record Blue Ocean Strategy style - Blue Ocean Strategy

In 2005, an upstart car company from a small Sweden town insolently claimed the world speed record for supercars away from McLaren. Koenigsegg's success in challenging industry assumptions was so persuasive that it is the subject of a Blue Ocean Strategy case study. Their newest model gets prominent mention in the recent “Most Coveted Cars” article published by Forbes magazine.

Koenigsegg’s Blue Ocean Strategy-like approach allowed it to overstep such accepted industry standards and beliefs as: supercars can only be built by large and established companies, there could be no better or faster car than the McLaren F1 or even that a very big engine must be used. In doing so, it has created a new, Blue Ocean marketspace for itself. As Forbes reports:

The Koenigsegg CCX…the all-new, exotic Swedish supercar performs like the Bugatti, at about half the price. Yet with less than 20 cars available annually in the U.S., some say it's destined to be more coveted because it's within reach of a much larger pool of the rich and famous.

Ben Nef, who sells the CCX at its sole U.S. dealership, Exotic Cars at Caesars Palace in Las Vegas, says that as soon as the first deliveries begin this month and later hit the road, the waiting list--now at just over a year--may double.