Blue Ocean Strategy and the ‘cool’ factor

Blue Ocean Strategy and the ‘cool’ factor

The past year has been a whirlwind at Landslide Technologies, especially when it comes to accolades. And it doesn’t look like there is an end in sight as Landslide Technologies continues to ride the wave of its Blue Ocean Strategy success.

The well-known analyst firm Gartner recently awarded Landslide Technologies with “Cool Vendor” status.

So, just what makes a company a “cool vendor?” Gartner defines a cool vendor as “a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.”

Implementing Blue Ocean Strategy right from the get go, has allowed Landslide to meet or exceed all these criteria. Gabor George Burt, our resident BOS architect who guided Landslide through the Blue Ocean Strategy process, points out: “Landslide had great market vision and a fantastic team. Not surprisingly, when coupled with the framework of Blue Ocean Strategy, this company has become a recognized industry pioneer in a very short time frame.”

Landslide’s core technology empowers salespeople to better see their pipeline and greater sales forecast accuracy, making use of cool, new technology to address previous limitations.

Razi Imam, CEO of Landslide added, "Landslide was built by salespeople, for salespeople, with their unique style of working in mind … This bottom-up approach is helping our customers overcome previous CRM/SFA adoption challenges and keep salespeople focused on effectively moving more deals through the pipeline at a more consistent rate. We are pleased to be named by Gartner and we believe Gartner has recognized Landslide for bringing an innovative, new approach to the market.”