Out of the Red and into the Blue Management

Out of the Red and into the Blue Management

Taking the above mentioned description of the world existing and emerging markets. And taking into consideration that the red was blue and the blue mostly emerges from the red. Change management practitioners and managerial units staff must develop management strategies that would preserve an existing/red market niche (decrease cost while maximizing value) and develop new ones that would pave the way for new profitable demand. That is, management strategies should be able to analyze moves or possible change rather than analyzing the industry or the product alone. As noticed, the blue color refers to innovation. Actually, it refers to this specific innovation that would create a new demand and/or provide alternatives for an already existing market audience. And since innovation brings along change, and change shakes an already existing equilibrium within a highly networked and connected market; it would be essential that innovation realizes several factors that it should be tested upon for it to be successful. In this regard, this research issue rotates about a four framework pillar model(2) while reflecting on a case study for the creation and success of Adobe Company within a highly saturated market with the beasts of software creators. The four pillars of the framework model are:

1. Reason Back from a Target Endgame: envisage and formulate scenarios about future market equilibrium as affected by the intervention of all of the market players as well as potential trends that might arise from the evolution of those markets. This is the major step that would lead to the creation of a successful innovation.

2. Complement Power players: Position your innovation as a complementary product to the most essential products of powerful producers in the a networked market. In this way, you can easily buy power players and hence would assist infuse your innovation rather than resisting it.

3. Offer Coordinated Switching: establish partnerships with market players that would add value to the product and assist in its dissemination and promotion. That is, distribute potential profit.

4. Preserve Flexibility: Design your product and marketing plans to be flexible. That is being able to cope with market changes and evolutions.