Media Moguls Sailing Towards Blue Oceans

Media Moguls Sailing Towards Blue Oceans

All industries are subject to external trends that affect their businesses over time. Think of the rapid rise of the Internet or the global movement towards protecting the environment. Looking at these trends with the right perspective can show you how to create blue ocean opportunities. (Blue Ocean Strategy, p. 75)

Looking across trends, and understanding the need to tap new markets as a key to business growth has led “Asia’s Rupert Murdoch,” Tan Sri Tiong Hiew King, to secure controlling interest of Nanyang Press Holdings Berhard.

Citing the international bestseller Blue Ocean Strategy as an influencing factor, Tiong said “The traditional Chinese media industry should use the strategy outlined in Blue Ocean Strategy to find its niche and reach out to a new blue sky."

According to this article Tiong now controls four of the major Chinese newspapers in the country. Tiong cited Time Warner’s acquisition of America Online as an example of how cross-marketing and synergy between brands can help to create new product offerings and to reach previously untapped customer groups, something he now intends to implement in China.

What other examples of Blue Ocean Strategy do you see unfolding in the news or in the world around us? We invite you to contribute your thoughts by getting in touch with us via the email address above.