Blue Ocean Strategy Criticisms
While the professors offer approaches to finding uncontested market space, at the present there are few if any success stories of companies that applied their theories. This hole in their data persists despite the publication of Value Innovation concepts since 1997. A critical question is whether this book and its related ideas are descriptive rather than prescriptive. Kim and Maubourgne take the marketing of a value innovation as a given, assuming the marketing success will come as a matter of course. [2] The authors present many examples of successful innovations, and then explain from their Blue Ocean perspective - essentially interpreting success through their lenses.
Source: http://en.wikipedia.org
08 August 2007
Blue Ocean Strategy Criticisms
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Blue Ocean Strategy - Ocean Strategy, Red or Blue, belongs in the Dead Sea! TRU Summary Comments
¥ The book titled “Blue Ocean Strategy” is not helpful to management – don’t buy it and if you already have it dump it
¥ Management can and should be visionary in formulating strategy. But, contrary to the approach of Ocean Strategy, should do so by thinking about market environment shifts, how these could impact customer sets, and whether those customer sets are the ones you wish to serve free synopsis Blue Sea Strategy BOS strategic planning consultant free download blue ocean strategy book review
¥ Also contrary to Ocean Strategy, production cost reduction is best seen as an operational or resource issue – a barrier to be overcome not an end in itself as a tool of strategy. Resources are easier to acquire than customers. Production methods should match volume to minimize costs The Boston Consulting Group Blue Ocean Strategy Forms
¥ In your strategizing do not take advice on strategy [or any other mission critical function] from management who are not qualified to give advice and do not treat strategy formulation as an exercise in management team compromise – contrary to the Ocean Strategy method Blue Ocean Approach free download World Innovation Forum
¥ This book should be at the bottom of the list for reading by strategy professionals for Ocean Strategy, Red or Blue, belongs in the Dead Sea!
¥ Harvard University professors should read it, however, for they should wonder what they were thinking allowing Harvard University Press to publish it. Critique of Blue Ocean Strategy criticism
TRU prepared this review as a service to our clients after a client came to TRU with what they said was a Blue Ocean Strategy with no competitors. On researching the strategy TRU found the client had more than a dozen competitors and was far behind the curve on customer, product and market development.
Full critique at -
http://trugroup.com/TRU-blue-ocean-strategy.html
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