Blue Ocean Strategy - Ready for lift-off with Viagra
With its wildly successful Viagra, Pfizer shifted the focus from medical treatment to lifestyle enhancement. Likewise, Starbucks turned the coffee industry on its head by shifting its focus from commodity coffee sales to the emotional atmosphere in which customers enjoy their coffee (Blue Ocean Strategy, p. 74).
Blue Ocean Strategy, What is the common link among all the companies that are successful in creating Blue Oceans? The answer can be distilled down to two words: Lifestyle enrichment. Companies that understand that they are not in the business of selling certain products or services, but rather in the business of delivering lifestyle enrichment to customers, are the ones that prosper.
Blue Ocean Strategy helps to instill this perspective, and once it takes root, a company can continue to stay highly relevant to customers, drive lifestyle changes, and continuously create blue oceans.
Be sure to tune-in tomorrow when we discuss an example of a company, Blue Ocean Strategy, which has really caught on to the lifestyle enrichment concept and has successfully employed it as a part of its Blue Ocean Strategy.
23 August 2007
Blue Ocean Strategy - Ready for lift-off with Viagra
Subscribe to:
Post Comments (Atom)
1 comment:
This is what I have been searching in many websites and I finally found it here. Amazing article. I am so impressed. Could never think of such a thing is possible with it...I think you have a great knowledge especially while dealings with such subjects.
Generic viagra
Post a Comment