Blue Ocean Strategy - Putting all your chips on the table

Putting all your chips on the table - Blue Ocean Strategy

“Almost every Blue Ocean will be imitated. As imitators try to grab a share of your blue ocean, you typically launch offenses to defend your hard-earned customer base. But imitators often persist …. Over time, the competition, not the buyer may come to occupy the center of your strategic thought and actions. If you stay on this course, the basic shape of your value curve will begin to converge with those of the competition.” (Blue Ocean Strategy, p. 188)

Taiwan was recently listed as the number one global player in the semiconductor industry, with few other countries expected to rival it in the next several years. So it comes as no surprise that its focus on Blue Ocean Strategy has enabled Taiwan to enjoy its position as the leader in chip technology and advanced process development.

Tu Tze Chien, director of the Industrial Technology Research Institute (ITRI) recently said that “the Blue Ocean Strategy for Taiwan's semiconductor industry is aimed at making other countries think twice about challenging Taiwan's pre-eminent position in this field.” Chien explains:

Taiwan is facing less and less competition abroad in the field, with major integrated device manufacturers (IDMs) around the world pulling out of advanced process development. All these factors represent a promising future for Taiwan manufacturers.

In fact, Taiwan’s integrated circuit manufacturing industry is expected to surpass US$ 30 billion by 2009.

Do you know of other companies or industries which are well on their way to tranquil, Blue Oceans? Tell us about this journey by getting in touch via the ‘email me’ tab in the upper, left-hand corner.