Blue Ocean Strategy - The Perfect Calm Series: Frybrid -- How to Run Your Car on Grease

Blue Ocean Strategy - The Perfect Calm Series: Frybrid -- How to Run Your Car on Grease

One of the most exciting spheres of application for Blue Ocean Strategy is the realm of Social Capitalism. This explosive market space is at the very intersection of successful business and lasting social impact. Traditionally these two spheres were considered separate, but the two can be pursued simultaneously via Blue Ocean Strategy. Periodically, we offer a feature from WorldChanging a repository site for stimulating ventures, ideas and concept targeting this very intersection.

This week, we select the story: Frybrid -- How to Run Your Car on Grease, which is a topic we actually discussed a few years ago.

Do you know of other companies, organizations or business visionaries sailing along the intersection of good business and social good? Share your ideas with the Creating Blue Oceans Community.