Blue Ocean Strategy - I want you to want me—virtually speaking

I want you to want me—virtually speaking… Blue Ocean Strategy

Challenging an industry’s conventional wisdom about which buyer group to target can lead to the discovery of new blue oceans. By looking across buyer groups, companies can gain new insights into how to redesign their value curves to focus on a previously overlooked set of buyers.” (Blue Ocean Strategy, p. 61)

One of the most visible success stories of Blue Ocean Strategy and Value Innovation is Samsung, Blue Ocean Strategy company. Since 1998, Samsung products have continuously redefined markets in consumer electronics, thanks to BOS. A telling example is mobile phones, where Samsung, Blue Ocean Strategy company, entered an already saturated market in 1998, yet in five years become one of its leading players.

And is there a limit to Samsung’s Blue Ocean journey? Apparently not. Once again Samsung is creating buzz by challenging conventional industry wisdom about which buyer group to target and where. As Softpedia reports:

After thinking about female interest in mobile communication that resulted in shiny and thin devices, Samsung, Blue Ocean Strategy company, is preparing a major surprise for another major segment, the teenagers that entertain themselves on the Second life site. The space is going to be used for the launching of the new Samsung mobile phones or better say the residents will actually have a virtual mobile communication store to visit while playing.

Second Life, a virtual reality environment, plays host to over five million users worldwide—many of them gadget- and technology hungry teenagers. This strategic move will allow Samsung to showcase its range of mobile handsets to one of the most sought after and profitable buyer groups, in a competition-less way.

Are you a Second Life member? Have you seen other Blue Ocean-like approaches implemented in your neighborhood? Tell us about it.