Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
If you are concerned about winning against your competitors you are swimming in the bloody Red Ocean of competition where there is limited room for real growth. Based on the techniques described in the award winning book Blue Ocean Strategy: How to create uncontested market space and make the competition irrelevant, by Chan Kim and Renee Mauborgne, strategist Dr. Sarah Layton presents a dynamic approach for making the competition irrelevant by creating a leap in value, through value innovation, for both the company and its buyers. She will show how companies can offer innovation and value to their customers while keeping costs low and profits high.
BLUE OCEAN STRATEGY offers an inspiring message: that success is not dependent on fierce competition, expensive marketing or R&D budgets, but on smart strategic moves that can be used systematically by established companies and startups alike.
The image of the vast blue ocean conveys the infinite possibilities for profitable growth that exist with this strategy.
Creation of a Blue Ocean Strategy does more than contribute to strong profitable growth. It exercises a strong, positive effect on establishing a company’s standing brand name in buyers’ minds.
Dr. Layton has developed the Blue Ocean Strategy concepts into straight forward, easy to understand presentations in which you and your organization will:
- Learn about the four step process for creating a Blue Ocean Strategy
- Be able to apply the Blue Ocean Strategy tools to your current markets and industry
- Understand Blue Ocean Strategy’s guiding principles
- Discover the acid test for a potentially successful Blue Ocean Strategy
- Learn where to look for those Blue Ocean Strategy markets
- Construct an “as is” value curve for their company on the Strategy Canvas
- Improve the organization’s position in the current red ocean environment
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