Blue Ocean Strategy - Defying Conventional Wisdom: But which war?

Blue Ocean Strategy - Defying Conventional Wisdom: But which war?

Blue Ocean Strategy is all about challenging conventional wisdom – questioning taken-for-granted assumptions, and overstepping industry boundaries. It’s a frame of mind of continuously questioning and searching for a different angle and fresh perspective. You can draw inspiration from everyday life, and train your mind to have a discerning view of the world around you. Consider the following bit of comic insight as examples of challenging conventional wisdom.

But which war?

Whenever someone uses an expression like “since the war,” the generally accepted assumption is that they are talking about World War II. But isn’t it time to move on? Most of us weren’t even alive then, so why not pick a more recent conflict? For example, why not adopt the Granada Invasion as the new temporal reference point for phrases such as “before the war” or “after the war”?