Blue Ocean Strategy Defying Conventional Wisdom

Blue Ocean Strategy Defying Conventional Wisdom: We don’t have a word for that

Blue Ocean Strategy is all about challenging conventional wisdom – questioning taken-for-granted assumptions, and overstepping industry boundaries. It’s a frame of mind of continuously questioning and searching for a different angle and fresh perspective. You can draw inspiration from everyday life, and train your mind to have a discerning view of the world around you. Consider the following bit of comic insight as an example of challenging conventional wisdom.

We don’t have a word for that

We should give a lot of credit to our ancient ancestors for coming up with entire languages. This seems like a tremendous accomplishment. To produce just the right mix of verbs, nouns, and adjectives for effective communication must not have been easy. For example, what if a civilization was only good at formulating verbs, but couldn’t come up with any nouns or adjectives? How well could they communicate? Their language probably wouldn’t evolve very far, putting their society at a great disadvantage. One possible solution would have been to seek out other civilizations which had an overabundance of nouns or adjectives, but were low on verbs themselves. They could then have engaged in some mutually beneficial linguistic bartering.