01 August 2007

Summer Reading: Blue Ocean Strategy

Summer Reading: Blue Ocean Strategy

As many of us look forward to spending a little bit of quality downtime before Summer draws to a close, it seems quite a few of us will devote part of that time thinking about how to create new marketspace and eliminate the competition.

BusinessWeek has released its list of the 15 top-selling business books for the month of June, with Blue Ocean Strategy yet again making the cut. Blue Ocean Strategy has previously won accolades from the likes of Fast Company and the Wall Street Journal, and it continues to rank as one of the top-selling books in the General Investing category according to Amazon,

Since its initial publication in 2005, Blue Ocean Strategy the book is nearing two-million copies sold, existing in a record-breaking 39 languages worldwide.

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