Blue Oceans all around Malaysia

Blue Ocean Strategy continues to draw interest in Malaysia. In fact, just last week The Star Online Malaysia published a series of articles on Blue Ocean Strategy.

In ‘BOS encourages innovation culture,’ PricewaterhouseCoopers Malaysia managing director Chin Kwai Fatt describes Blue Ocean Strategy in Malaysia:

Local companies which may be described as operating in Blue Oceans include those which made strategic moves into low cost travel, lifestyle services and low-end consumer credit.

Blue Ocean strategy is also relevant to the Government as it seeks to create new demand through new strategic moves as can be seen in the establishment of development corridors under the Ninth Malaysia Plan.