Atomization

Blue Ocean Strategy Glossary - Atomization

Atomization is the process of breaking the execution of a Blue Ocean Strategy into bite-size atoms that employees at each level of the organization can relate to and feel responsible for. Unless employees believe that the new strategic challenge is attainable, they will likely be de-motivated. Therefore the new strategic vision must be brought down-to-earth in a way that is easy to understand and is atomized into actionable tasks that can be quickly executed at all levels of the organization. See Motivational Hurdle.

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