Motivational Hurdles - Blue Ocean Strategy Glossary
Motivational Hurdles are the blocks to motivating employees in executing a new strategy like Blue Ocean Strategy. Once a company is awakened to the need for change, managers must ensure that their employees act in a direct, meaningful and sustained manner. Too often breakthrough strategies fail because front-line employees fail to execute them properly. This is often the result of business leaders issuing grand strategic visions through massive top-down mobilization initiatives that are often a cumbersome, expensive, and time-consuming process. Particularly given the wide variety of motivational needs in most large companies, these overarching strategic visions often inspire lip service instead of the intended action.
Instead of diffusing change efforts widely, tipping point leaders follow a reverse course and seek mass concentration over mass mobilization to overcome the motivational hurdle. They focus on three factors of disproportionate influence in motivating employees: kingpins, fishbowl management, and atomization. See Kingpins, Fishbowl Management, Atomization and Tipping Point Leadership.
Source: Business Strategy Terms, Blue Ocean Strategy Glossary at Blueoceanstrategy.com
20 January 2010
Blue Ocean Strategy Term - Motivational Hurdles
Blue Ocean Strategy Term - Kingpins
Kingpins - Blue Ocean Strategy Glossary
Kingpins are key influencers in an organization. These are the individuals who are well respected and persuasive, and have an ability to unlock or block access to key resources. To execute Blue Ocean Strategy fast and at lower cost, leaders should concentrate on influencing the kingpins who have significant influence over the mass of employees instead of attempting to tackle everyone in the organization. See Motivational Hurdle.
Source: Business Strategy Terms, Blue Ocean Strategy Glossary at Blueoceanstrategy.com
Blue Ocean Strategy Term - Hot Spots
Hot Spots - Blue Ocean Strategy Glossary
Hot Spots are activities that have low resource input but high performance impact. Taking resources away from cold spots (activities that have high resource input but low performance impact) and assigning them to hot spots is a way to execute Blue Ocean Strategy with limited resources. See Cold Spots and Resource Hurdle.
Source: Business Strategy Glossary, Blue Ocean Strategy Terms at Blueoceanstrategy.com
