Blue Ocean Strategy - Future trends of the business strategy?

I was speaking in Starbucks last club this afternoon with a friend on a new business that starts.

One of the things he mentioned this strategy unique business model, which is taught by tradition that in many business school. He said this type of strategy is different from the normal course of business concepts, we have heard and read from the usual management guru. This strategy is"Blue Ocean Strategy '

I had the idea, so I have some "research on the topic. Blue Ocean Strategy is a corporate strategy will be to tap the markets to compete to irrelevant unclaimed fascinated. The strategy is in the book" Blue Ocean Strategy "by Title professors W. Chan Kim and Renee Mauborgne embodies and published by the Harvard Business School Press. The authors argue thatBlue Ocean Strategy is the result of a multi-year study on strategic measures by more than 30 industries over a period of 100 years.

In the book "Blue Ocean" refers to an untapped market, a market where acceptance is little or no competition, the demand on its own because it is not too crowded. On the contrary, "Red Ocean" refers to a market where competition is very high. The market is considered to be very crowdedsince almost everyone has the same type of service and the same kind of goods.

The Blue Ocean Strategy is just something, something that the man is a higher value for a particular product or service innovation. As required to provide this additional cost would cover the costs caused by the value added by the characteristics of the product or service that the market is not really reduced at heart.

So that it can beunderstand to be a "local" application must be identified. According to my friend a classic example of how the Blue Ocean Strategy was here in the Philippines is the strategic moves of the Gokongwei group. As we all know, has the Gokongwei group of mobile companies, Sun Cellular and the airline Cebu Pacific at other companies.

Since the mobile phone market is already creating both Smart and Globe, Sun Cellular which is not saturated, to a "new market" bythe value of their products that already exist in other markets. As a result of this "added" value (which was open to the sun sun free calls) in a new untapped market. One could say that Sun Cellular is not in direct competition with Globe and Smart, but greater awareness of the people who buy into this "new market". As a result, many people now have two phones or two SIM cards for mobile phones dual SIM card. In this way, Sun Cellular is out-performing "Smart and Globe, buthave created a new market, the competition irrelevant.

In the airline Cebu Pacific has been able to the Blue Ocean Strategy by "value" of what people want to "fly" apply. People do not want for a newspaper, a hot meal or a hostess carefully dressed fancily flight. It is interesting that people can fly. "To do this, the fares must go because that is what are the people at heart. This allows in some way Cebu Pacificuse on the market, "unused". Today's market is defined as "customers who can afford to fly." The untapped market, "Anyone can fly." This results in advertising Cebu Pacfic's "Now everyone can be extremely Juan Can Fly" (a pun on "every Juan" = "all", with "J" "H" is Juan "universal", the name of the Filipinos John is just like the Americans).

Cebu Pacific was able to cut costs by reducing the cost of service functions that most peoplenot really important, like hot meals, etc.

As with the International Marketing Group (IMG) are involved, I can see clearly that the Blue Ocean Strategy in the way we use companies. I do not know whether they did so to be consciously or unconsciously. Instead of direct marketing of insurance products IMG teaches clients and intermediaries, the concepts of planning and financial management. (though not very) organizedThe product is not given priority. The broker shows his client's need for financial planning. The financial intermediary who is well versed in the concepts of financial planning leads to products that meet the needs of customers better. The market needs of people with financial planning can be claimed by IMG and the additional cost for this service value through reduced costs in terms of staff training and marketing initiatives as balanced IMG is working on a model that allows an insurance company andFinancial services companies outsource "their marketing and training. Other insurers have already been down this path. The trend now is that insurance agents are to be financial advisers.

Business brought a friend of mine has a similar concept, but it is more than just financial planning. He wants to introduce a value added service for customers that add value to existing services in order to penetrate untapped markets, "But I was not able to speakDetails of the plan yet, but I'm sure that it uses Blue Ocean Strategy would enable him to succeed in the new business that thinking. Perhaps the right time, I could help him promote his business by writing an article on it, probably when the final details of the plan have been decided. However, you can check on the website [http://www.premierebusinessinc.com]

In the traditional business strategy, we Talk of "crushing the competition", while in Blue Ocean Strategy speaks of the "creation of new markets with little or no competition." Instead of "strategic planning" Blue Ocean Resort strategist of "strategic thinking". Instead of "lower prices" in order to capture a market that is Blue Ocean Strategy to add "value" for products and services in demand in a market untapped.

Personally, I could say that the Ocean Blue> Strategy is a single strategy. Critics may say that the strategy has existed for some time and that the principles to be unique in the world apparently, the strategy found in more traditional business strategies. For me, the critics are just jealous that they were not the first to embody the "strategy" in a compact form. The argument of the critics are not valid at all that our way of discovering something or learn somethingdevelop, the knowledge that for generally accepted by the majority. A new theory is always something that has long been accepted as a scientific principle or theory constructed. (Just as the theory of relativity, based on the principles of thermodynamics, electricity, gravity, etc,) what ever the critics say, the strategy is to stay here for sure and will certainly have an effect on how future entrepreneurs, managers and executivesthink and do business in the coming years.

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