BOS Term - Expectation Clarity

Expectation Clarity - Blue Ocean Strategy Glossary

Expectation Clarity is an element of fair process. Expectation clarity requires that after a strategy is set, managers state clearly the new rules of the game and what is expected of employees. Although the expectations of a Blue Ocean Strategy may be demanding, employees should know up front what standards they will be judged by and the penalties for failure. When people clearly understand what is expected of them, political jockeying and favoritism are minimized, and people can focus on executing the strategy rapidly. See Fair Process.

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