Blue Ocean Strategy Glossary - Devils

Devils

Devils are people who will likely fight the execution of a Blue Ocean Strategy. They are the ones who have the most to lose from the new strategy. Once identified, devils need to be isolated. Tipping point leaders build a coalition of supporters (angels) around them to dissuade the naysayers from attacking them; for attacking the new strategy would mean attacking the mass of supporters. See Political Hurdles.

Source: Blue Ocean Strategy Glossary, Business Strategy Terms at www.blueoceanstrategy.com