Cognitive Hurdles

Blue Ocean Strategy Gloassary : Cognitive Hurdles

Cognitive Hurdles are the mental blocks holding back employees from realizing that there is a need for change as is often required by Blue Ocean Strategy. Often to wake employees up to the need for change, companies point to the numbers and insist that the company must achieve better results. This, however, is often too abstract to inspire employees to move. In order to effectively change employees' attitude and behavior, one must make them see and experience the need to change first hand. To overcome the cognitive hurdle employees must be put face-to-face with their worst operational problems and with disgruntled customers. Research in neuroscience and cognitive science shows that people remember and respond most effectively to what they see and experience. See Tipping Point Leadership.

Source: Blue Ocean Strategy Glossary at www.blueoceanstrategy.com